ByteDance launches first-of-its-kind social music streaming app Resso

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About three months in the past, Chinese language tech large ByteDance (which additionally owns TikTok) launched the beta model of its music streaming app in India and Indonesia.

Resso, as it’s known as, is a standalone product and doesn't carry the ByteDance tag — a truth firm executives can not stress sufficient.

The app, which has already posted 500,000+ installs on Google Play Retailer, has lastly come out of beta, and was rolled out with extra options, playlists, and extra.

Resso calls itself the "world's first social music streaming app". Put merely, it’s a social community for music, the place customers can stream, join, discover, and interact with fellow listeners in real-time.

One can get pleasure from Spotify-like playlists, add TikTok-like brief movies or GIFs, submit feedback beneath songs in Instagram-like dialog threads, and share lyric quotes with photographs on social media. An in depth dissection of the app might be discovered right here.

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Illustration: YS Design



Resso operates on a free/ad-supported mannequin for non-paid customers. There’s a subscription providing too, with extra options like downloadable content material (offline play), limitless skips, and high-quality audio.

A month-to-month premium subscription prices Rs 99 on Android and Rs 119 on iOS. The desktop and Mac variations of the app are additionally within the pipeline.

"We’re additionally taking a look at numerous low cost fashions, bundled provides, quarterly and half-yearly plans, and even OEM partnerships going forward," Hari Nair, Head of Music Content material Partnership, Resso India advised YourStory on the sidelines of the launch.

He added that social sharing is on the core of Resso, and the app is designed for the 473 million Indians who belong to the Gen Z section.

"This section may be very clear about what it needs. We’ve accomplished a whole lot of deep segmentation throughout the app to enchantment to those customers," Hari defined.

Hari Nair_Resso

Hari Nair, Head of Music Content material Partnership, Resso India



With out sharing specifics, Resso acknowledged that its beta model obtained "encouraging suggestions" in India, and the corporate has applied strategies provided by customers.

At current, the app is on the market solely in English, however will add native languages by the top of the 12 months.

Resso has additionally inked content material licensing offers with main music labels, together with T-Collection, Instances Music, YRF Music, Zee Music, Sony Music, Saregama, and so forth.

Hari advised YourStory, "We’ve signed many artistes and can proceed so as to add extra in order that they don’t stay unique to different platforms."

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Photograph: Google Play Retailer



The app competes with Apple Music, Spotify, JioSaavn, Gaana, YouTube Music, Amazon Prime Music, and others in India's vastly aggressive music-streaming market.

An estimated 150 million individuals in India use music-streaming companies, and the market is poised to succeed in Rs three,100 crore by the top of 2020, in line with a Deloitte research.

However Resso believes its "first-of-its-kind" social sharing options will make it stand out on this cluttered market. "That can convert common listeners to extra artistic listeners, and enhance stickiness on the app," says Hari.

(Edited by Saheli Sen Gupta)

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