[Funding alert] Life-style group commerce startup Trell raises $4M from Sequoia’s Surge, Fosun RZ Capital, others


Bengaluru-based lifestyle-community-commerce platform Trell on Tuesday introduced that it had raised a $four million pre-Collection A spherical led by Sequoia Capital India’s Surge, Fosun RZ Capital and KTB Community. Present traders Beenext, WEH Ventures and Sprout Ventures additionally participated within the spherical.


The brand new spherical of funding will probably be utilized by Trell to strengthen its Machine Studying and AI efforts. It should additional spend money on increasing its group, and penetrate deeper into new Tier II and III markets by including 10 regional languages by the top of 2020


Krishna Vinjamuri, Government Director at Fosun RZ Capital, stated, 


“Trell solves for the invention of way of life decisions for the following half billion inhabitants coming on-line. It’s the largest platform in India rising at 25 % month on month with sturdy engagement metrics. By extending the invention to transactions, Trell can present holistic options to their customers.”


Trell Founders

The Trell Founders: Pulkit Agarwal (L), Prashant Sachan, Arun Lodhi, Bimal Kartheek Rebba

Launched in August 2017 by IIT-Bombay alumni Arun Lodhi, Prashant Sachan, Pulkit Agrawal, and NITIE alumnus Bimal Kartheek Rebba, Trell is a cellular software that permits Indian customers to share and uncover personalised suggestions and product evaluations throughout way of life pursuits akin to skincare and private grooming, style, cooking, wellness, film and web-show evaluations, residence decor, and journey.

The platform claims to have created an ecosystem of regional influencers or KOLs (Key Opinion Leaders) who’re sharing localised and related content material in 5 languages: Tamil, Telugu, Malayalam, English, and Hindi


Pulkit Agrawal, Co-Founder, Trell, stated:  


“We actively interact with our KOLs by way of the ‘Trell Creators’ Academy’ programme, the place presently 25,000 creators are being educated every single day to create priceless content material, develop their attain, grow to be influencers, and finally resolve the shortage of regional content material.”


With over 15 million downloads and 5 million month-to-month lively customers on its app, Trell claims to have grown 20x within the final 12 months. In January 2020 alone, their group of 500,000 content material creators printed 1.2 million content material items on Trell, which garnered greater than 300 million views.


Prashant Sachan, Co-Founder, Trell, stated, “The Trell group is constructed on the pillars of authenticity and belief. The creation pointers on Trell don’t encourage promoting or selling a product straight. It's about telling your story and private experiences which are serving to hundreds of micro-communities in India to make buy selections.” 


Trell counts outstanding names like Rajan Anandan, Aprameya Radhakrishna, (Co-founder of Vocal and TaxiForSure), Ramakant Sharma (Co-founder, LivSpace), Nitin Gupta (Co-founder, PayUMoney), Anupam Mittal (Founder, Shaadi.com), Amit Lakhotia (ex-Tokopedia, Paytm), and Shanti Mohan (CEO, LetsVenture) in its present record of angel traders.

The startup was additionally part of the second cohort of Surge, Sequoia Capital India’s rapid-scale up programme. With this funding, the whole funding raised by Trell involves $5.5 million.

(Edited by Teja Lele Desai)


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